Implementing Data-Driven Personalization in Customer Journeys: A Deep Dive into Building the Technical Infrastructure for Real-Time Personalization
Achieving effective data-driven personalization hinges on establishing a robust technical infrastructure capable of processing, analyzing, and acting upon customer data in real time. This section explores the concrete steps and technical considerations necessary to build a scalable, efficient, and secure environment that enables instant personalization across multiple channels. We will dissect architecture choices, data pipeline…
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